We at Spice


Spice is a PR agency with a defined focus on the entertainment business. Incorporated in 2004, we are the clear market leaders in terms of both the volume as well as quality of work.

What we bring to the table is not just a remarkable body of work but also a sharp vision emphasizing on the future of marketing communications in our business. At Spice the constant effort is to reinvent, reinterpret and gain new ground.

We have had 360 degree exposure to the communication business in the entertainment domain. Spice started with handling the Yash Raj Films account, with Hum Tum being the first film. And now again we are working with them with Ishaqzaade, EK Tha Tiger and Jab Tak hai Jaan -- being our last three films with YRF. We have handled corporate communications for UTV Motion Pictures, Reliance Entertainment and Fox Star Studios.

In the individual space we manage brand Aamir Khan along with some other distinguished film talents. The list of films we have worked on includes Ghajini, Dev.D, Slumdog Millionaire, 3 Idiots, Robot, Udaan, Tanu Weds Manu, Delhi Belly, Zindagi Na Milegi Dobara, Mausam and Bodyguard. Speaking only of 2012 the list of films handled by Spice includes Ek Main Aur Ek Tu, Ishaqzaade, Ferrari Ki Sawari, Gangs Of Wasseypur, Cocktail, Ek Tha Tiger, Oh My God, Jab Tak Hain Jaan and Talaash.

Out of the five biggest grossers of all time, we have worked on the communication of three films -- 3 Idiots, Ek Tha Tiger and Bodyguard.

Spice Bhasha and Spice UK are independent divisions of Spice.